eM+C — “eView: Why the Netflix Prize Is a Good Start to Personalized Recommendations”
by Darren Vengroff
Netflix created the $1 million Netflix Prize in 2006 as a way to reward developers of a next-generation film-rating prediction algorithm.
The idea sounded seductively simple: If developers could predict how users would rate a film, they could use that prediction to decide whether it makes sense to recommend the film to them or not.
