Essential Retail – East puts personalisation at heart of eCommerce strategy

Fashion retailer East is focusing on creating a more personalised online shopping experience to boost customer loyalty.

The UK-based business will be looking to use real-time data to offer customers different style recommendations while they browse online.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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