RichRelevance and SoftBank Telecom partner to offer omnichannel personalization solution to Japanese market

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San Francisco, CA and Tokyo, Japan – November 6, 2014 – RichRelevance®, the global leader in omnichannel personalization, and SoftBank Telecom, Japan’s leading telecommunications/ICT service and solution provider, today jointly announced an agreement that the two companies will bring innovative, cloud-based e-commerce solutions to Japanese corporate clients as part of a broader strategy to integrate personalization across the enterprise.

RichRelevance’s personalization solution utilizes over 125 algorithms and big data technology to drive a differentiated customer experience, enabled by its highly reliable cloud infrastructure. By implementing RichRelevance, online retailers can personalize product recommendations, web content, emails, mobile applications, and even in-store experiences in real time. The experiences that RichRelevance delivers to shoppers translates into true value for retailers by greatly improving sales lift, customer engagement and repeat purchases without major additional development work on their existing ecommerce systems.

By partnering with SoftBank, RichRelevance can leverage SoftBank’s extensive service experience in internet and mobile communication to jointly promote omnichannel personalization as a key initiative for optimizing revenue and profit for retailers across a broad range of segments.

“We are honored to be associated with a trusted leader in the Japanese market,” said David Selinger, CEO of RichRelevance. “SoftBank Telecom has a powerful history of innovation in all domains of Internet and ecommerce, and will be essential in advancing our partnerships with existing and future customers as we accelerate our growth and investment in Japan.”

“RichRelevance’s unique personalization technology, based on real-time big data analytics, will bring unprecedented value to Japanese customers,” said Ken Miyauchi, Representative Director & COO of SoftBank Telecom. “We are excited to partner with RichRelevance as we are confident that various Japanese retailers, brands and ultimately consumers will realize the value of cutting-edge digital marketing.”

RichRelevance, which currently ranks #1 for personalization in both the US and EU, is launching into the region with a strategic presence that includes highly respected partners and executive leadership.

About SoftBank Telecom

SoftBank Telecom is a subsidiary of SoftBank Corporation, and offers telecommunication services and internet-related services for corporate customers and consumers in Japan and internationally.

President and CEO: Masayoshi Sun

Location: Higashi Shimbashi 1-9-1, Minato-ku, Tokyo, Japan

Capital: 100 million yen

SoftBank brand and its logo are registered trademarks in Japan and other countries. Other company names and product names described in this press release are registered or unregistered trademarks of respective holders.

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ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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