Facial recognition: A creep factor too far in retail?

For marketers, it’s important to push the boundaries. And there’s arguably no better place than retail in which to do so, right now.

Despite global retail spending topping $22 trillion in 2014, footfall numbers for local shopping centres were still in decline, as of March this year.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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