RichRelevance Leverages Nielsen Data To Offer Personalized Shopper Content

Nielsen Marketing Cloud unit has struck a deal with RichRelevance — a company offering personalized shopping data for large retail brands — to help retailer clients with deeper analytics and audience data.

RichRelevance customers can now leverage Nielsen audience data, analytics and technology for improved personalized shopper content, product recommendations and search results.

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ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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