Most content optimization solutions require you to constantly run manual A/B tests, making it hard to scale a personalized experience for every customer in real time.
Join Casey Davidson (Director of E-Commerce and Digital Marketing, Clarisonic) and Reid Narkunas (Director of Product Management, RichRelevance) to learn how Clarisonic, a skincare product company by L’Oreal, was able to increase its clickthrough rate (amongst other KPIs) by 20% in less than two months through deploying automated content personalization with Engage™.
Other key topics of this webinar include:
- Why you shouldn’t waste time with manual A/B testing
- Top 7 use cases of automated content personalization
San Francisco, CA — February 22, 2016 — RichRelevance®, the global leader in omnichannel personalization, today announced its 2016 Customer Advisory Summit Series in its EMEA and Americas regions. This invitation only series includes events in the UK on February 23-24 and New York City on March 9. The Summits are the only forums dedicated exclusively to omnichannel retail personalization.
Developed to furnish retail and marketing leaders with the strategies and tools to build superior customer experiences, each Summit features a stellar roster of thought leaders and world-class brands:
- The EMEA event features keynote speaker Spencer Izard, Head of European Insights at IDC, as well as customer presentations from Marks & Spencer, Petit Bateau, Shop Direct and Saks Fifth Avenue.
- Forrester Principal Analyst Brendan Witcher will keynote the Americas event, which also includes customer sessions from L’Oreal, Rakuten, Shoes.com, Shop.ca and Stage Stores.
- Customer Advisory Summit attendees will also have direct access to the executives and product team leaders behind driving the independent Relevance Cloud™ personalization platform. This includes opening remarks from RichRelevance Chief Executive Officer, Eduardo Sanchez (formerly of MicroStrategy), and a product roadmap overview with retailer case studies from RichRelevance Chief Product Officer, Mahesh Tyagarajan (formerly of Walmart Labs).
- Event partners include leading companies who integrate with the Relevance Cloud personalization platform, including HookLogic, Accenture, Eagle Eye and Content Square.
“As customer experience emerges as the new battleground for retailers, omnichannel personalization is a top strategic priority,” said Mr. Sanchez. “The Customer Advisory Summit assembles a wide range of resources to help our clients best use the Relevance Cloud personalization platform to elevate the customer experience in real time at every touchpoint and compete based on a fresh view of what is possible from their brand.”
Luxury leader uses RichRelevance’s Relevance Cloud™ platform to provide premium experience and personalized service at every touchpoint – driving a 40% revenue boost from personalization
San Francisco, CA – January 13, 2015 – RichRelevance®, the global leader in omnichannel personalization, today announced that RichRelevance client Barneys New York has received a 2015 Customer Engagement Award from Retail TouchPoints. Barneys New York was honored as a Gold winner in the Cross-Channel Optimization category based on its innovative omnichannel strategies that have delivered a 60% increase in mobile revenue and a 40% revenue boost from personalization.
Barneys New York: Relevance Cloud Powers Cross-Channel Optimization Success
Barneys is using the Relevance Cloud platform and product suite to create and sustain a personal connection with customers regardless of where they shop — on web, mobile, tablet or in the store. The foundation is the ability to collect, analyze and connect in-store data with online purchase and behavioral data, as well as product catalogs and inventory systems. This data then fuels a Barneys New York experience that includes online and offline components. For example, a shopper can check out content on jewelry; return to her mobile device; head to the store to complete her purchase with the help of a sales associate who is armed with details on recent arrivals, and product recommendations based on past purchases and behavior. Representative innovations include:
Digital personalization: Earlier this year, Barneys New York debuted a fully responsive site to optimize the digital experience across all devices. The new experience enhances product presentation and allows for better personalization of editorial content and product recommendations to a unique shopper’s tastes (again, taking into account online and offline activities).
Data-driven clienteling: Barneys New York also debuted a new clienteling app for sales associates. Available on smartphone and tablet, the new app arms sales associates with personalized recommendations based on a complete view of each customer’s past purchases and browsing behavior, as well as endless aisle capabilities.
About the Retail TouchPoints 2015 Customer Engagement Awards
The Retail TouchPoints 2015 Customer Engagement Awards recognize 18 retail companies that are reaching lofty goals with a variety of technologies and campaigns. Across the organization — from the supply chain to the mobile screen — each of this year’s winners has gone the extra mile to delight, surprise and satisfy shoppers. The award winners are ahead of the curve and are achieving business success in this increasingly competitive and challenging marketplace.
Through a nomination process, the winners were selected based on, but not limited to, four specific criteria: unique shopping/promotional offerings; customer engagement strategies; customer analysis; and technology innovation. Winners include large, national retailers and smaller, regional companies, as well as international selections. Award recipients also vary in their products and services offerings, from specialty apparel and department stores to automotive and gourmet consumables.
Relevance Cloud™ personalization platform with Discover™ and Recommend™ enables Spiraledge to deliver a more relevant and meaningful customer experience on SwimOutlet.com and YogaOutlet.com
San Francisco, CA – December 8, 2015 — RichRelevance®, the global leader in omnichannel personalization, today announced that Spiraledge is using RichRelevance to deliver highly authentic and custom experiences across its ecommerce sites SwimOutlet.com and YogaOutlet.com, as well as corresponding mobile sites. Now, through RichRelevance’s Relevance Cloud™ platform and product suite, Spiraledge can tap into real-time data to present tailored recommendations, search results and browse suggestions that help shoppers find what they need—quickly and easily—as they shop online. Since implementing RichRelevance, Spiraledge has seen a significant increase in sales and average order value (AOV) attributable to personalization.
“Our mission is to perfect the online shopping experience for our customers every day,” says Steve Foust, VP of Marketing at Spiraledge. “RichRelevance’s superior technology and blue-chip roster of successful clients made them the best partner for our personalization initiatives.”
Spiraledge Success: Search, Browse & Product Personalization
Founded in 2001, Sprialedge has invested heavily in technology to bring innovative products to market, and considers personalization a key competitive differentiator. After a successful A/B test, RichRelevance Recommend™ was implemented on SwimOutlet.com, followed by YogaOutlet.com and corresponding mobile sites to provide the most relevant, data-driven recommendations for shoppers. The company started with basic placements on their home, product, category, search and cart pages, and has since increased placements on category and home pages (both mobile and desktop) and implemented recommendations on blog and guide pages.
Based on Recommend’s performance, Spiraledge’s Marketing and Product teams decided to test RichRelevance Discover™ to personalize search and browse results for customers. Testing on SwimOutlet.com yielded increases in conversion rate for returning customers, so Spiraledge will continue its rollout to YogaOutlet.com, including implementation of the “type-ahead suggestions” feature of Discover, which presents personalized suggestions of brands, categories, products and recommendations within the search bar.
“Personalization has emerged as a strategic weapon for retailers in all categories,” says Eduardo Sanchez, CEO & President of RichRelevance. “We are thrilled to partner with Spiraledge, whose commitment to using superior technology to deliver a personalized customer experience is not only core to their culture, but is also a crucial market advantage for them. Our independent Relevance Cloud personalization platform and integrated product suite are built from the ground up specifically to enable retailers like Spiraledge deliver on this promise – in the unique way that drives the best results for their customers and business.”
For more information on RichRelevance solutions, please visit: https://richrelevance.com/solutions/technology/.
About RichRelevance
RichRelevance is the global leader in omnichannel personalization and is used by more than 230 multinational companies to deliver the most relevant and innovative customer experiences across web, mobile and in store. RichRelevance drives more than one billion decisions every day, and has generated over $20 billion in sales for its clients, which include Office Depot, Costco, Marks & Spencer and Darty.
Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe. For more information, please visit www.richrelevance.com.
About Spiraledge
Spiraledge is a leading internet retailer and healthy living company headquartered in Campbell, CA. Its retail sites include SwimOutlet.com, the web’s most popular swim shop, and YogaOutlet.com, one of the first yoga-focused online retailers. Since the company’s founding in 2001, technology has been at the heart of the Spiraledge culture and a key component to the company’s success, enabling a focus on its core mission: to perfect the online shopping experience for our customers every day. Spiraledge has been named as a Hot 100 Company twice in the last four years by Internet Retailer Magazine.
RichRelevance, a global leader in omni-channel personalisation, has been chosen by the ubiquitously British womenswear brand Hobbs, to provide a bespoke customer experience to online shoppers. Hobbs has implemented RichRelevance’s solution to give all customers highly authentic and personalised recommendations based on their onsite behaviour. Read More
Hobbs has implemented RichRelevance’s Recommend solution to deliver data driven product recommendations for shoppers. It is using the technology on its homepage, product pages, category listing and checkout basket. Read More