Leading Consumer Electronics Retailer Puts Their Customers First with RichRelevance Omnichannel Personalization
London, UK, 14th June 2016 – RichRelevance®, the global leader in omnichannel personalization, today announced that United Electronics Company, eXtra, is using the Relevance Cloud™ personalization platform to develop their omnichannel strategy and drive customer-centric experiences across all sales channels.
eXtra is the leading consumer electronics retailer in the GCC, it has over 41 stores in Saudi Arabia, Bahrain and Oman and was the first Saudi Arabian retailer to go online with a transactional web site in 2011. As part of its omnichannel strategy eXtra selected RichRelevance to provide real time omnichannel based recommendations into its web site, this move was driven by eXtra’s company philosophy to put their customers first. By implementing RichRelevance, eXtra can now create seamless experiences across all sales channels whether on a desktop website, mobile, email or in-store.
“We chose RichRelevance due to the rich feature set, ease of use and scalability of the solution. Another benefit was the fast implementation and expertise of the RichRelevance consultants.” Explained Mohammed Sajjad, Director of eCommerce at eXtra. “We were most excited about the ability to connect all our sales channels and create frictionless experiences for our customers.”
Sajjad continued; “We are thrilled that our customers will now benefit from personally crafted recommendations enabling fast product discovery and more enjoyable shopping experiences. We can’t wait to see the results.”
eXtra is using RichRelevance personalized recommendations on their website, mobile and email initiatives. In addition, eXtra is utilizing their offline data captured at the point of sale within their stores to further enhance the ability to personalize online recommendations.
“We are delighted eXtra has chosen RichRelevance as their omnichannel personalization partner. eXtra’s commitment to their customers is impressive and we look forward to further enhancing their customers’ experience and in seeing great success from the partnership.” Commented Matthieu Chouard, Vice President and General Manager EMEA, RichRelevance
eXtra was established in 2003 in Saudi Arabia to provide customers with a full shopping experience for all aspects of consumer electronics and appliances. eXtra now has over 12 million customers with 41 branches in Saudi Arabia, Bahrain and Oman. eXtra was recognised in 2004 as being in the top 100 brands in Saudi Arabia.
Analysis of Internet Retailer’s 2016 Top 500 Europe Guide shows RichRelevance is top personalisation vendor based on number of clients and client revenues
London, UK — June 9th, 2016 — RichRelevance®, the global leader in omnichannel personalisation, today announces that it is the Number One omnichannel personalisation vendor in Europe. The ranking is based on an analysis of Internet Retailer’s 2016 Europe 500 Guide which considers the total number of clients as well as combined online revenue. The ranking looks at global retailers, whose online sales combine to more than USD 165.1 billion, and their use of personalisation technology.
The research shows that RichRelevance’s omnichannel personalisation products are used by one-third of the 150 retailers using personalisation as a sales strategy.
Retailers that use RichRelevance as their personalisation vendor include prominent retail brands such as Shop Direct, Dixons Carphone, Hobbs.co.uk, Tesco, Asda, Marks and Spencer, John Lewis and many other well-known high-street brand names.
SVP & General Manager EMEA at RichRelevance, Matthieu Chouard, said: “RichRelevance ranks as number one for personalisation in the Internet Retailer 500 Guide because of the competitive advantages our platform offers retailers and the impact it has on the way their customers spend online. We remain completely focused on delivering the best personalisation technology to our clients to support digital sales in a complex omnichannel environment.”
More than 240 leading retailers globally use the Relevance Cloud to power personalised content, offers and product recommendations to shoppers across web, mobile, call centre and store. Forrester Consulting recently found that the RichRelevance’s Relevance Cloud personalisation platform delivers revenue increases of at least 10% and over $400K in annual maintenance savings. The open, real-time personalisation platform combines advanced data science with a world-class Hadoop installation and 12 global data centres that support more than one billion decisions per day.
Chouard continued: “Faced with an explosion of marketing systems and customer data, our clients are using the Relevance Cloud to unify customer information and orchestrate a real-time customer experience that is consistent – and continuous – across every touchpoint. This is a crucial strategic advantage for our clients, and a significant re-writing of the retail CMO playbook to online and offline sales.”
Notes to Editors:
Survey Methodology: The ranking is based on RichRelevance’s analysis of the collective online revenue of the client bases of the personalisation vendors represented in Internet Retailer’s 2016 Europe 500 Guide®.
The annual Guide provides exclusive rankings and analysis of Europe’s 500 leading e-tailers. The merchants ranked in the 2016 Europe 500 Guide represent collective European Web sales of $165.1billion
Foust uses the Relevance Cloud™ personalization platform to drive a unified marketing engagement, contributing to triple-digit sales growth numbers for YogaOutlet.com
San Francisco, CA — June 7, 2016 — RichRelevance®, the global leader in omnichannel personalization, today announced that Retail TouchPoints has named Steve Foust as a 2016 Retail Innovator Award winner. Foust, Vice President of Marketing at Spiraledge and a leader in data-driven personalization, is one of 36 award winners honored for embracing positive disruption in retail.
As a RichRelevance client, Foust and Spiraledge are using personalization to advance the retail customer experience and creating a playbook for extending personalization across every touchpoint. This includes leveraging the Relevance Cloud™ personalization platform to drive a personalized experience on YogaOutlet.com (and corresponding mobile site) to seamlessly connect shoppers with the items best suited for their own yoga lifestyle.
Through the Relevance Cloud, Spiraledge is able to merge online and mobile behavioral and purchase data in real time to deliver highly relevant experiences that reflect each shopper’s unique history. The Relevance Cloud tests and optimizes recommendation strategies from over 150 algorithms, such as location-based “Shoppers in San Francisco like…”, to support the best-performing placements across home, category and product pages (web and mobile), blog and guides. The platform also re-sorts product displays on category pages based on each shopper’s profile, as well as offers personalized “type-ahead” results for site search.
YogaOutlet.com has posted triple digit sales growth numbers with measurable contributions from personalization that include:
- Measured gains in site-wide conversion (as determined by A/B testing) immediately upon launch.
- 3X increase in number of personalized placements on site based on significant boost in average order value (AOV) attributable to personalization.
- A double-digit increase in conversion rate for returning consumers through a new sort testing feature on the site.
“Steve and the team at Spiraledge have created a premier shopping experience that respects each customer’s preferences and needs,” said Eduardo Sanchez, President and CEO of RichRelevance. “Personalization is a cornerstone of their strategy, and we’re pleased to congratulate Steve on both his ongoing customer experience innovation and this recognition by Retail Touchpoints.”
About the Retail Innovator Awards
Now in its third year, the Retail Innovator program is designed to honor individual executives in the retail industry who are focused on driving change through innovation. Award winners are selected by the editorial staff of Retail TouchPoints (RTP), the industry’s go-to source for customer engagement strategies, based on their contribution to positive disruption in retail. More information on the awards and a full list of winners is available at http://www.retailinnovationconference.com/awards/.
PRESS CONTACTS
Renee Newby
BPR for RichRelevance
757.651.6554
Barneys New York uses the Relevance Cloud™ personalization platform to digitally enhance in-store service and engagement through customer-centric personalization
San Francisco, CA — April 25, 2016 — RichRelevance®, the global leader in omnichannel personalization, today announced that Barneys New York is using the Relevance Cloud™ personalization platform to power a first-in-kind digital customer experience at its new flagship store in downtown Manhattan.
The new store offers a unique and timeless luxury shopping experience, with an emphasis on bringing digital aspects into the store with state-of-the-art technology. Barneys New York is the first luxury retailer to integrate iBeacon technology with the Relevance Cloud personalization platform to deliver personalized editorial content to store shoppers. Barneys New York is also using the Relevance Cloud to connect online and offline behaviors and preferences to help sales associates better serve their clients via a customer clienteling app.
These innovations enhance the customer experience with instant access to informative and entertaining content, while also ensuring that associates are highly informed and have better background information on brands and products of interest to each individual consumer.
“The customer experience in this store runs parallel in importance to the design, product and historic location,” Barneys New York COO, Daniella Vitale, commented at launch. ”We want the customer to feel as though anything is possible when they walk into the store. With the seamless integration of technology, our incredible staff, and a deep appreciation of our customer, we really do feel that everything is possible.”
Content Personalization: iBeacons & The Relevance Cloud
Barneys New York is using iBeacon technology to share informative and relevant content (videos, look books and designer interviews) from The Window, Barneys luxury editorial site, with shoppers as they move about the store. Beacons are integrated with the Relevance Cloud platform to deliver personalized recommendations of content to users who choose to opt-in for this experience via the award-winning Barneys New York app. The app also delivers personalized notifications when a shopper nears items in their mobile shopping bags or on wishlists, creating a seamless and efficient shopping experience for the knowledgeable Barneys customer.
“The most important touchpoint is the phone,” Barneys Vice President of Digital, Matthew Woolsey, recently told Digiday. “We’re proud of the way we’ve used our customer data online and offline to be fluidly connected — it allows for a personalized, consistent experience in store and online.”
Data-Driven Clienteling & The Endless Aisle
Barneys New York is also using RichRelevance to power a new clienteling system that uses customer-centric personalization to empower sales associates to better serve their clients. The clienteleing app is available on associates’ iPads, which are also used as mobile point-of-sale (mPOS) devices with Apple Pay.
Through the Relevance Cloud personalization platform, the new clienteling app connects consumer, product and inventory data to deliver personalized product and content recommendations based on each shopper’s unique history with Barneys New York. The app also provides ‘endless aisle’ capabilities: associates can access inventory across all Barneys New York stores and, from the store floor, key an order to be fulfilled immediately.
“Luxury is at a place where we can make strategic investments for our brand, rather than playing catch up everywhere,” continued Woolsey in his Digiday interview. “The goal is to create an elevated customer expectation.”
These new digital initiatives build on a long-term partnership between Barneys New York and RichRelevance to personalize the digital experience, including an increased focus on personalization in Barneys recent redesign of its digital platforms barneys.com and editorial site the window.barneys.com.
Explained RichRelevance CEO, Eduardo Sanchez: “Luxury shoppers expect a premium experience and personalized service at every touchpoint. By extending the Relevance Cloud into the store, Barneys has become the first luxury retailer to use iBeacon technology content and consumer insights to bring a more personalized and editorially-driven experience to customers everywhere they shop.”
About Barneys New York
Barneys New York (Barneys) is a luxury specialty retailer renowned for having the most discerning edit from the world’s top designers, including women’s and men’s ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys’ signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays. Founded as a men’s retailer in 1923 in downtown Manhattan, it became an international arbiter of high style for both women and men in the 1970s, renowned for discovering and developing new and innovative design talent. Today, Barneys New York operates flagship stores uptown on Madison Avenue and downtown in Chelsea in New York City, as well as additional flagships in Beverly Hills, Chicago, Seattle, Boston, San Francisco, and Las Vegas, along with a preeminent luxury online store, Barneys.com, as well as 18 other stores and outlets across the United States. For more information about Barneys New York, please visit www.Barneys.com and explore its luxury content site, The Window, for an insider’s look into the Barneys world: a behind-the-scenes visit with exciting designers, fashion, events, and the Barneys team.
PRESS CONTACTS
Renee Newby
BPR for RichRelevance
757.651.6554
Analysis of Internet Retailer’s 2016 Top 500 Guide shows RichRelevance is top personalization vendor based on client revenues
San Francisco, CA — April 19, 2015 — RichRelevance®, the global leader in omnichannel personalization, today announced that it is the #1 personalization vendor for the Internet Retailer 500. The top ranking is based on a combined $67.7 billion in online sales across RichRelevance’s clients listed in Internet Retailer’s 2016 Top 500 Guide®.
According to analysis of Internet Retailer’s 2016 Top 500 Guide® data, RichRelevance’s customer base represents nearly 50% more online revenue than the nearest competitive vendor. RichRelevance also significantly outperformed Oracle (#7), Adobe (#8) and Salesforce (#13) in the personalization category with more than double the client revenue of all three platforms combined ($29.4 billion).
Retailers who named RichRelevance as their personalization vendor include prominent retail brands such as Best Buy, Costco, Dell, GoPro, JC Penney, Kohl’s, L.L. Bean, Macys, Office Depot, REI, Under Armour and Walgreens, as well as luxury leaders Barneys New York, Burberry, L’Oreal, Michael Kors, Neiman Marcus, Nordstrom, and others.
“RichRelevance ranks #1 for personalization in the Internet Retailer 500 because of the powerful advantages the Relevance Cloud platform offers for large retailers,” said Eduardo Sanchez, President and CEO of RichRelevance. “We remain completely focused on strengthening the Relevance Cloud by building and bringing in the best technology, whether for call center, POS, search or even virtual reality, to support digital sales in a complex omnichannel environment.”
More than 240 leading retailers use the Relevance Cloud to power personalized content, offers and product recommendations to shoppers across web, mobile, call center and store. Forrester Consulting recently found that the Relevance Cloud personalization platform delivers revenue increases of at least 10% and over $400K in annual maintenance savings. The open, real-time personalization platform combines advanced data science with a world-class Hadoop installation and 12 global data centers that support more than one billion decisions per day.
Sanchez continued: “Faced with an explosion of marketing systems and customer data, our clients are using the Relevance Cloud to unify customer information and orchestrate a real-time customer experience that is consistent – and continuous – across every touchpoint. This is a crucial strategic advantage for our clients, and a significant re-writing of the retail CMO playbook to online and offline sales.”
Methodology: The ranking is based on RichRelevance’s analysis of the collective online revenue of the client bases of the personalization vendors represented in Internet Retailer’s 2016 Top 500 Guide®. The annual Guide provides exclusive rankings and analysis of North America’s 500 leading e-retailers. The merchants ranked in the 2016 Top 500 Guide represent collective U.S. web sales of $286.2 billion, an 84% share of total e-commerce sales in 2015.
PRESS CONTACTS
Renee Newby
BPR for RichRelevance
757.651.6554
New YouTube channel features experts on the front lines of omnichannel retail including Barneys New York and Monsoon Accessorize
San Francisco, CA — March 21, 2016 — RichRelevance®, the global leader in omnichannel personalization, has unveiled its new RelevanceTV YouTube channel. The new channel offers an unprecedented inside look at the trends, strategies and tactics used by the world’s most premium retail brands to innovate new consumer experiences. RelevanceTV viewers learn directly from global thought leaders who are inspiring the next generation of retail — and gain real-world insights into how to build consumer experiences limited only by imagination.
Initial RelevanceTV spots include an interview with Barneys New York Executive Vice President Matthew Woolsey on using mobile personalization to boost revenue and insight on the Relevance Cloud™ platform, as well as the UK-based Monsoon Accessorize Information Technology and Ecommerce Director, John Bovill, on empowering store teams through personalization. Additional videos take viewers on a detailed exploration of the trends defining the omnichannel landscape in 2016 as retailers embrace mobile and in-store personalization to deliver a true omnichannel experience.
“RelevanceTV helps viewers compete – and win – on the basis of consumer experience,” said Diane Kegley, Chief Marketing Officer of RichRelevance. “The spots are designed to illuminate the cutting edge of what is possible in omnichannel retail, while also providing a playbook for viewers to plan and build the personalized experiences that make the most sense for their brand and business.”
PRESS CONTACTS
Renee Newby
BPR for RichRelevance
757.651.6554