As retailers battle to gain customer loyalty, their main differentiator in today’s competitive market is the customer experience that’s tailored to each shopper. This begs the question of how do you ensure that your customer experience is superior to your competitor’s? How do you keep customers coming back again and again?
The first step to winning the hearts and minds of your customers is to develop and nurture long lasting relationships by leveraging your big and small data to identify not only global consumer trends, but also trends of a single customer to respond in real-time. Join us to dig deep into the omnichannel Relevance Cloud™’s vast array of personalization possibilities and learn how you too can disrupt your own market.
Consumers have taken control of their interactions with retailers. It’s imperative for retailers to reduce barriers to commerce, leverage data across channels, and understand the performance of each of these aspects in the total customer experience.
We at RichRelevance believe that an open and flexible personalization platform, such as the one described here, will allow retailers to keep pace with the changes in the industry and the new demands of their customers. The modern retailer needs to be agile and innovative to prevail in the new competitive environment; a modern personalization platform is a key tool to compete effectively.
Join Diane Kegley, CMO of RichRelevance, and Gustavo Gomez, Director of Research and Methodology at Envirosell, the consumer behavior research and consulting firm, as they discuss the key success factors for enriching omnichannel experiences and outline a 100-day plan for adopting omnichannel in your business.
Through utilizing a mobile POS solution in-store, sales assistants were provided with the ability to personalize the experience for shoppers, leading to an 133% increase in basket size for one high street retailer.
DOWNLOAD