As retailers battle to gain customer loyalty, their main differentiator in today’s competitive market is the customer experience that’s tailored to each shopper. This begs the question of how do you ensure that your customer experience is superior to your competitor’s? How do you keep customers coming back again and again?
The first step to winning the hearts and minds of your customers is to develop and nurture long lasting relationships by leveraging your big and small data to identify not only global consumer trends, but also trends of a single customer to respond in real-time. Join us to dig deep into the omnichannel Relevance Cloud™’s vast array of personalization possibilities and learn how you too can disrupt your own market.
Homebase sought to optimize its website experience for customers—taking stock updates, trends or personalization into account—while gaining visibility on impact for any implemented initiatives. They also sought to change the manual process for updating related items on its product pages.
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Join Diane Kegley, CMO of RichRelevance, and Gustavo Gomez, Director of Research and Methodology at Envirosell, the consumer behavior research and consulting firm, as they discuss the key success factors for enriching omnichannel experiences and outline a 100-day plan for adopting omnichannel in your business.
Through utilizing a mobile POS solution in-store, sales assistants were provided with the ability to personalize the experience for shoppers, leading to an 133% increase in basket size for one high street retailer.
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