| Category (Administrative, Behavior, MVT) |
Cookie Description |
Persistence* |
Purpose |
Name |
Comments |
| Administrative |
Browser Acceptance |
Session |
Does the browser accept session cookies? |
m |
|
| Administrative |
Browser Acceptance |
1 year |
Does the browser accept persistent cookies? |
n |
|
| Behavior |
Campaign view frequency |
1 year |
Third party pixel frequency |
tppf |
|
| Administrative |
Session |
30 min |
Visitor has been inactive for 30 minutes and no longer considered to be in session (used when calculating how great an impact recent behavior should have on content shown) |
s |
|
| Administrative |
Region ID |
1 year |
Region the visitor is in (regions are defined by the site) |
ric |
Not dropped on a visitor unless the site has regional product pricing and availability |
| Administration |
RichReach Opt Out |
10 years |
Current browser has opted out of seeing “RichReach” (retargeting placements) |
prooc |
|
| Administration |
Cookie Opt Out |
10 years |
Current browser has opted out of behavior, MVT, and other administrative cookies |
coo |
|
| Administration |
User GUID |
1 year |
Tracks a visitor across sessions |
uc |
Renewable |
| Behavior |
Recent Search |
Session |
Recent search terms entered through this browser on the merchant partner’s site |
sthc |
|
| Behavior |
Do not use |
1 day |
Purchased products that should not be used for recommendations |
mrdu |
Not dropped on a visitor unless they take specific actions within MyRecs |
| Behavior |
RichPromo Engagement |
1 year |
Views and clicks on RichPromo campaign placements that have been set to not show after the current browser has clicked or viewed them X times |
rp2er |
Not dropped on a visitor unless the site is using RichPromo and its engagement rules |
| Behavior |
Ad View Frequency |
1 year |
Number of times a visitor has seen a RichAd |
avf |
Not dropped on a visitor unless the site is using RichAds |
| Behavior |
Added to Registry |
1 year |
Products have been added to a registry (baby or wedding) |
atrhc |
Not dropped on a visitor unless the site is using Registry |
| Behavior |
Category Views |
1 year |
Category pages a browser has recently viewed |
Cv |
|
| Behavior |
Added to Cart |
1 year |
Items that have been recently added to cart |
ca, pendprch |
|
| Behavior |
Search Terms |
1 year |
Terms browser has searched |
psthc, uhs |
|
| Behavior |
Items Purchased |
1 year |
Items that have been recently purchased |
p |
|
| Behavior |
Items Viewed |
1 year |
Items that have been recently viewed |
pv |
|
| MVT |
Treatment |
1 year |
Current browser is in the “a” or “b” side of an a/b test |
utidc |
Not dropped on a visitor unless the site is running an A/B test |
| MVT |
Multivariate Test Treatment |
1 year |
Used to determine which treatment (a vs. b vs. n) of a multivariate test the current browser is in |
mvtid |
Not dropped on a visitor unless the site is running an multivariate test |
