Internet Retailer — “Overstock.com vet gets personal with an e-commerce vendor”

Personalization and product recommendation systems vendor richrelevance has named Jake Bailey head of advertising. Prior to his new position, Bailey was director of international business and director of marketing at Overstock.com Inc., No. 29 in the Internet Retailer Top 500 Guide.

Bailey will lead richrelevance’s new advertising division, working to help retailer clients achieve higher engagement, increased conversion and stronger customer loyalty.

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