Marketing Trends

CES: Not Just Hardware, But Access to New Consumers

ces_logo2My last week at CES in Las Vegas confirmed that everyone and their mother is buying 3D TV’s with apps, or tablets powered by Android.  But amidst the deluge of geeky gadgets and frenzied excitement over new technology, I couldn’t help but observe the unmatched proliferation of app platforms, and we’re not just talking about smart phones here. The pace of innovation in this space is staggering, and will accelerate for years to come.

I was particularly impressed with automakers pushing the envelope by building dev platforms for apps that sync directly with auto technology.

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