クッキー一覧表

リテーラーが使用する可能性があるクッキー

Category (Administrative, Behavior, MVT) Cookie Description  Persistence* Purpose Name Comments
Administrative Browser Acceptance Session Does the browser accept session cookies? m
Administrative Browser Acceptance 1 year Does the browser accept persistent cookies? n
Behavior Campaign view frequency 1 year Third party pixel frequency tppf
Administrative Session 30 min Visitor has been inactive for 30 minutes and no longer considered to be in session (used when calculating how great an impact recent behavior should have on content shown) s
Administrative Region ID 1 year Region the visitor is in (regions are defined by the site) ric Not dropped on a visitor unless the site has regional product pricing and availability
Administration RichReach Opt Out 10 years Current browser has opted out of seeing “RichReach” (retargeting placements) prooc
Administration Cookie Opt Out 10 years Current browser has opted out of behavior, MVT, and other administrative cookies coo
Administration User GUID 1 year Tracks a visitor across sessions uc  Renewable
Behavior Recent Search Session Recent search terms entered through this browser on the merchant partner’s site sthc
Behavior Do not use 1 day Purchased products that should not be used for recommendations mrdu Not dropped on a visitor unless they take specific actions within MyRecs
Behavior RichPromo Engagement 1 year Views and clicks on RichPromo campaign placements that have been set to not show after the current browser has clicked or viewed them X times rp2er Not dropped on a visitor unless the site is using RichPromo and its engagement rules
Behavior Ad View Frequency 1 year Number of times a visitor has seen a RichAd avf Not dropped on a visitor unless the site is using RichAds
Behavior Added to Registry 1 year Products have been added to a registry (baby or wedding) atrhc Not dropped on a visitor unless the site is using Registry
Behavior Category Views 1 year Category pages a browser has recently viewed Cv
Behavior Added to Cart 1 year Items that have been recently added to cart ca, pendprch
Behavior Search Terms 1 year Terms browser has searched psthc, uhs
Behavior Items Purchased 1 year Items that have been recently purchased p
Behavior Items Viewed 1 year Items that have been recently viewed pv
MVT Treatment 1 year Current browser is in the “a” or “b” side of an a/b test utidc Not dropped on a visitor unless the site is running an A/B test
MVT Multivariate Test Treatment 1 year Used to determine which treatment (a vs. b vs. n) of a multivariate test the current browser is in mvtid Not dropped on a visitor unless the site is running an multivariate test

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