The Washington Times — “Web buying to become closer to real shopping”

RichRelevance.com, a San Francisco-based firm headed by the man who refined Amazon’s product recommendation system, is moving to make your shopping experience even more personal, while not compromising your privacy. The goal is admittedly commercial; the firm wants to help online marketers sell more products. At the same time, they hope to make your shopping experience a bit more life-like.

Continue reading at The Washington Times

This post was written by RichRelevance

ABOUT RichRelevance

RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.

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