TMCnet — “Sears Turns to Richrelevance to Enhance Online Shopping Experience”

Sears has built significant retail success by taking a customer-centric approach to doing business. The company is now taking this in-store experience online through personalized product recommendations powered by richrelevance.

Sears.com and Kmart.com are currently running richrelevance’s turnkey solution, which analyzes shopper behavior to customize each shopper’s online experience from homepage through checkout. Gathering this information enables the retail business to better design their services and offerings to appeal to their target audience.

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This post was written by RichRelevance

ABOUT RichRelevance

RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.

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The Washington Times — “Web buying to become closer to real shopping”