Ysance selects RichRelevance to optimize the customization of its Digital Data Factory
Paris, France – July 2, 2015 – Ysance, the publisher of the Digital Data Factory, DMP First Party Data, has expanded its digital marketing capabilities by joining forces with RichRelevance, the world leader in omnichannel personalization. The partnership will see e-marketers and web business owners create truly cross-channel marketing strategy, based on ultra-personalized and real-time data, supported by Relevance Cloud.
Ysance’s Digital Data Factory consolidates and analyzes consumer’s behavior online and offline. It is an intuitive platform, which enables businesses to create integrated solutions and deliver value-added experiences for customers. In the deployment of Relevance Cloud, Ysance has seen the benefits of using advanced data analytics to continually disrupt the market and remain at the forefront of innovation.
The Relevance Cloud is the most comprehensive personalization platform for retail. Delivered as a scalable, secure service, the Relevance Cloud combines all the core personalization capabilities marketers need to deliver a winning customer experience in today’s complex, mobile-first retail environment. It advances service-oriented architectures to synthesize customer, product, content and contextual shopping information in real time and make intelligent services available to any application.
Ysance has selected the RichRelevance platform for its proven personalization and real time data analysis. “In combining RichRelevance’s personalization expertise with the ability of Ysance’s Digital Data Factory, marketers can quickly analyze aggregated data on the individual to create a richer consumer profile. As a result, retailers can respond to the customer’s behavior in real-time and “push” relevant product or service recommendations with the most impact to the consumer journey on- and offline. This creates uniquely personalized customer experiences to meet individual shoppers’ needs,” said François de Charon, Digital Strategy Director, Ysance.
“Personalization is core to the customer experience. It brings together customer, product and context into one single marketing engagement. The partnership with Ysance gives us the opportunity to put into practice 10 years of research in data science and innovation to deliver entirely new, customizable shopping experiences,” comments Matthieu Chouard, Vice President and General Manger EMEA, RichRelevance. “Tapping into Ysance’s expertise in data collection and management helps us enrich our customer knowledge though the Relevance Cloud platform. The synergy between RichRelevance and Ysance has the potential to disrupt the retail market with innovative new experiences.”
Deployed globally in e-commerce and distribution channels, Ysance’s Digital Data Factory is designed to provide a digital platform for all companies to create meaningful interactions with their prospects and customers: including web retailers, press and media, banking and insurance, and industry professionals.
Editor’s Notes
For further information and/or to arrange an interview, please contact:
Bérengère Deleage or Lauriane Durand
LEWIS PR for RichRelevance
+33 (0)1 55 31 98 08
richrelevancefrance@lewispr.com
Yaëlle Besnainou
Agence Fargo for Ysance
+33 (0)1 44 82 66 75
