RichRelevance is the number one personalisation provider amongst European retailers

Analysis of Internet Retailer’s 2016 Top 500 Europe Guide shows RichRelevance is top personalisation vendor based on number of clients and client revenues

London, UK — June 9th, 2016 — RichRelevance®, the global leader in omnichannel personalisation, today announces that it is the Number One omnichannel personalisation vendor in Europe. The ranking is based on an analysis of Internet Retailer’s 2016 Europe 500 Guide which considers the total number of clients as well as combined online revenue. The ranking looks at global retailers, whose online sales combine to more than USD 165.1 billion, and their use of personalisation technology.

The research shows that RichRelevance’s omnichannel personalisation products are used by one-third of the 150 retailers using personalisation as a sales strategy.

Retailers that use RichRelevance as their personalisation vendor include prominent retail brands such as Shop Direct, Dixons Carphone, Hobbs.co.uk, Tesco, Asda, Marks and Spencer, John Lewis and many other well-known high-street brand names.

SVP & General Manager EMEA at RichRelevance, Matthieu Chouard, said: “RichRelevance ranks as number one for personalisation in the Internet Retailer 500 Guide because of the competitive advantages our platform offers retailers and the impact it has on the way their customers spend online. We remain completely focused on delivering the best personalisation technology to our clients to support digital sales in a complex omnichannel environment.”

More than 240 leading retailers globally use the Relevance Cloud to power personalised content, offers and product recommendations to shoppers across web, mobile, call centre and store. Forrester Consulting recently found that the RichRelevance’s Relevance Cloud personalisation platform delivers revenue increases of at least 10% and over $400K in annual maintenance savings. The open, real-time personalisation platform combines advanced data science with a world-class Hadoop installation and 12 global data centres that support more than one billion decisions per day.

Chouard continued: “Faced with an explosion of marketing systems and customer data, our clients are using the Relevance Cloud to unify customer information and orchestrate a real-time customer experience that is consistent – and continuous – across every touchpoint. This is a crucial strategic advantage for our clients, and a significant re-writing of the retail CMO playbook to online and offline sales.”

Notes to Editors:
Survey Methodology: The ranking is based on RichRelevance’s analysis of the collective online revenue of the client bases of the personalisation vendors represented in Internet Retailer’s 2016 Europe 500 Guide®.

The annual Guide provides exclusive rankings and analysis of Europe’s 500 leading e-tailers. The merchants ranked in the 2016 Europe 500 Guide represent collective European Web sales of $165.1billion