How Black Friday has Changed from a Weekend Fling to a Week Long Love Affair

In the weeks that fly by in the lead up to Christmas, November’s final weekend has established itself as the busiest shopping period of the year. While most retailers got ready to dive into a weekend of online ‘supermarket sweep’, the team at RichRelevance geared up for a busy period making sure the retail frenzy converted into purchases and maximum revenue for brands.

This post was written by RichRelevance

ABOUT RichRelevance

RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.

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