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FASTech: Why Big-Data Clashes Are Really About Culture

RichRelevance CEO, David Selinger, talks about big data on the Wall Street Journal FASTech blog.

There’s a big gap in Big Data, but it’s not in the numbers—it’s between the engineers and the executives at companies around the world.

“The gap is on the management side,” said David Selinger, CEO of RichRelevance, a company that analyzes retail data to help companies better target customers with the products they want. “The thinking is, if IT is empowered, then management is not empowered.”

Selinger spoke at the VentureWire FASTech conference along with fellow Big Data executives Andi Mann, VP of strategic solutions for CA Technologies, and Jack Story, CTO of Wipro Technologies.

Continue reading on the Wall Street Journal

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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