Todd Pearson Joins RichRelevance as Chief Customer Officer

Former PayPal executive to lead growth strategy and manage expanding client base

San Francisco, Calif. – June 9, 2008 – RichRelevance™, the exclusive provider of next generation personalized recommendations for eCommerce businesses, announced today the hiring of former PayPal executive Todd Pearson as Chief Customer Officer to oversee all customer-facing operations including Sales and Marketing. Pearson adds to an experienced retail executive team, led by CEO and founder David Selinger, formerly the head of Amazon’s Personalization R&D group and a technology executive at

Pearson joins RichRelevance after eight years at PayPal where he held key roles building several business units and recently as Vice President of Sales. In this role, Pearson managed a team of 120 employees and was responsible for $125M in revenue in 2007, selling to a full range of eCommerce merchants and channel partners.

“I’ve been in ecommerce a long time, and very rarely does a company come along with this kind of potential,” said Pearson. “When I saw first-hand that RichRelevance is consistently delivering 10-20% sales lift to its customers — significantly outperforming collaborative filtering — I knew it was something I wanted to be a part of. I’m excited to join a business that will delight its customers, and am looking forward to contributing to RichRelevance’s success.”

With more than twenty years of experience in sales management and strategic consulting, Pearson will play an integral role in marketing the flexibility and benefits of RichRelevance’s products for all eCommerce sites, ranging from small businesses to large-scale enterprise companies. Pearson is charged with delivering on RichRelevance’s commitment to total customer satisfaction while driving the growth and success of RichRelevance’s expanding customer and partner base.

“Todd is a perfect match for RichRelevance,” said David Selinger. “In this underperforming economy, there is an increasing demand for our personalized recommendation product to enhance customer experience, increase conversion, and boost sales. Todd’s depth of experience in eCommerce is a boon for us as we continue to exceed the expectations of our rapidly growing customer base.”

Pearson received his MBA as a Sloan Fellow at the London Business School and his BA degree from University of California, Berkeley.

RichRelevance powers next-generation merchandising and personalized  recommendations for eCommerce sites. The company’s product outperforms collaborative filtering solutions through use of more than fifteen recommendation types, combined with transparent messaging, continuous optimization, and merchandiser controls. The company is privately held and headquartered in San Francisco, California.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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