TMCnet — “Sears Turns to Richrelevance to Enhance Online Shopping Experience”
Sears has built significant retail success by taking a customer-centric approach to doing business. The company is now taking this in-store experience online through personalized product recommendations powered by richrelevance.
Sears.com and Kmart.com are currently running richrelevance’s turnkey solution, which analyzes shopper behavior to customize each shopper’s online experience from homepage through checkout. Gathering this information enables the retail business to better design their services and offerings to appeal to their target audience.