CRM Blog — “Get Changed Right in the (Online) Store”

The harder retailers work to get us to buy on their products, it seems, the lazier we can be.

Who needs to go into the store now that product recommendation engine RichRelevance and interactive marketing firm, and member of the Augmented Reality (AR) Consortium, Zugara just unveiled Fashionista, a solution that allows shoppers to try on items using a computer and Webcam.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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