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Sears and other retailers use a company called richrelevance to help personalize product recommendations for their online customers. Richrelevance tracks customer preferences and Website habits, analyzes the data, and develops profiles on consumers so e-commerce sites can better target product and service recommendations for customers’ individual interests during visits to retail Websites.

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ABOUT RichRelevance

RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.

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