DMNews — “E-mail gets personal”

After a rough holiday season, multichannel retailers are struggling to come up with the right ways to build customer loyalty. For Sears, a new e-mail and Web personalization program has helped keep the customer conversation going and allowed the retailer to respond to customers’ needs.

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This post was written by RichRelevance

ABOUT RichRelevance

RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.

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