Burton Boosts Sales with Personalized Product Recommendations from RichRelevance

Leading sports retailer successfully implements RichRecs in less than 4 weeks; personalized recommendations are driving almost 25% of total sales on store.burton.com

San Francisco – January 26, 2009 – RichRelevance™, the leading provider of next-generation personalized product recommendations that enhance the shopping experience and drive sales, today announced that Burton Snowboards has launched RichRecs™ on store.burton.com. RichRecs was successfully implemented in less than four weeks and is driving almost 25% of overall site sales.

“Burton customers don’t follow the pack. They demand the best quality snowboarding products that suit their unique style, skills and personality. It was natural that Burton wanted to provide its online customers with the most highly personalized product recommendations possible,” said Justin Olson, Head of eCommerce at Burton Snowboards. “RichRelevance not only delivered on this promise, which significantly increased sales and materially improved the customer experience on day one, but did so in only four weeks and in a way that wholly exceeded our expectations of a professional services team.”

Burton, which previously displayed static recommendations based on in-house data for top sellers, realized its customers wanted a more personalized shopping experience. But the company did not want to deploy costly, cumbersome personalization technologies that required extensive IT resources and offered no guarantee of real results. Instead, Burton decided to join Sears and other top retailers by working with RichRelevance for its advanced recommendations technology, superior professional services, and robust SaaS infrastructure that currently delivers an average of 100 million product recommendations a day.

Faced with a tight deployment deadline, Burton worked with the RichRelevance professional services team to develop and execute a rapid implementation plan based on proven best practices. The team ensured that RichRecs seamlessly integrated into Burton’s existing technology platform, and was optimized for maximum conversion and sales lift while providing an enhanced shopping experience. Burton had immediate access to detailed program analytics and reporting through RichRelevance’s web-based dashboard.

“Burton is the leading brand for snowboarders, and they knew that they would connect more deeply with their customers by making the shopping experience more relevant,” said David Selinger, CEO of RichRelevance. “In these rocky economic times, retailers need to focus their efforts on technology implementations that drive a real, measurable increases in sales, conversion, and return visits – and personalized product recommendations from RichRelevance are one of the best ways for leaders like Burton to do that.”

In order to provide the right set of recommendations to online shoppers, RichRelevance analyzes dozens of shopping behaviors and data inputs in real-time, including previous purchases, key search terms, and specific product preferences. As shoppers navigate through a RichRecs enhanced web site, they are presented with the most relevant products that suit their needs, style, and purchase intent in each moment. With RichRecs, recommendations automatically adapt throughout the shopping experience based on a customer’s real-time behavior – not just their past purchases – driving measurable improvements in conversion and greatly enhancing the customer experience.

About RichRelevance RichRelevance is the market and technology leader in next-generation personalized recommendations for leading eCommerce sites, including Sears.com. Founded by the former head of Amazon’s Personalization R&D team, the company’s products increase sales by 5-30% by personalizing the shopping experience through targeted merchandising. The RichRelevance recommendations platform outperforms popular collaborative filtering-based solutions through the use of over 20 different recommendation types, cross-placement optimization, and a closedfeedback loop. The SaaS-based offering is easily integrated, and empowers merchandisers through a robust, patent-pending suite of dashboard controls. The company is privately held and headquartered in San Francisco, California.

About Burton Snowboards In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its grassroots efforts to get the sport accepted at resorts and its team of top snowboarders. In 1996, Burton began growing its family of brands to include board sports equipment and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with international offices in Innsbruck, Austria and Tokyo, Japan. For more information, visit burton.com.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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