eM+C — “Study Finds Consumers Rely on Ratings, Reviews and Recommendations During Recession”

Forty-eight percent of online shoppers plan to spend less this year, but 61 percent are positively influenced by online shopping resources, according to a new study.

The study was conducted by JupiterResearch, a Forrester Research company, and surveyed more than 800 consumers nationwide in November and December 2008. It was commissioned by Bazaarvoice, an online ratings and reviews services provider, and richrelevance, a personalized recommendations platform provider.

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ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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