eM+C — “Study Finds Consumers Rely on Ratings, Reviews and Recommendations During Recession”
Forty-eight percent of online shoppers plan to spend less this year, but 61 percent are positively influenced by online shopping resources, according to a new study.
The study was conducted by JupiterResearch, a Forrester Research company, and surveyed more than 800 consumers nationwide in November and December 2008. It was commissioned by Bazaarvoice, an online ratings and reviews services provider, and richrelevance, a personalized recommendations platform provider.
