Business Week — “Can Wall Street's Numerati land in tech?”
All that math brain power that Wall Street is busy shedding: Can it plug into the algorithm economy of profiling, preferences, predictions and recommendations?
I called Darren Vengroff. He’s the chief scientist at RichRelevance, a San Francisco company that helps e-commerce sites figure out what to recommend to their customers. Like Amazon’s, the recommendations are based on the statistical analysis of people’s behavioral patterns. But RichRelevance is trying to take it a step further. Vengroff worked in exotic derivatives at Goldman Sachs before moving his math smarts to Amazon in 2002. He has a phd in computer science from Brown.
