Internet Retailer — “Balancing Act: Why a profitable product recommendation strategy requires more than just relevance”

E-retailers are better than ever at identifying the type of customer visiting an e-commerce site by browsing and purchasing behavior. And, by comparing her behavior with that of many others, that means they can serve up ever-more-specific, personalized recommendations of products likely to prompt her to click and buy.

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ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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