RichRelevance Launches Personalized Product Recommendations at Walmart.com

San Francisco – June 9, 2009 – RichRelevance™, the leading provider of next-generation personalization and product recommendation tools for enterprise-class eCommerce sites, today announced it has integrated RichRecs™ product recommendations online at Walmart.com (www.walmart.com). Shoppers now enjoy an enhanced shopping experience with personalized product recommendations as they browse through the site. A variety of recommendation types based on individual and group shopping behavior adjust in real-time to ensure the most relevant products are just a click away.

RichRecs was initially implemented at Walmart.com in the fall of 2008 in time for the busy holiday season. Following a smooth and successful implementation, RichRelevance delivered 100% uptime throughout Q4. “We’re thrilled to partner with the online store of the world’s largest retailer,” said David Selinger, CEO of RichRelevance. “RichRecs has performed flawlessly at Walmart.com, especially during the crucial holiday season.”

RichRecs, the only SaaS-based personalized recommendation solution developed exclusively for retailers, is built on RichRelevance’s patent-pending enRICH™ platform. The enRICH platform delivers sustained sales lift by presenting the most relevant products for cross-sell and upsell throughout the shopping experience. In concert with robust merchandiser controls, enRICH recommendation models adapt in real-time, responding to continually changing individual and crowd behaviors.

About Wal-Mart Stores, Inc. (NYSE: WMT)
Every week, millions of customers visit Walmart Stores, supercenters, Neighborhood Markets, and Sam’s Club locations across America or log on to its online store at www.walmart.com. The company and its Foundation are committed to a philosophy of giving back locally. Wal-Mart (NYSE: WMT) is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $296 million to local communities in the United States. More information about Walmart can be found by visiting www.walmartstores.com. Online merchandise sales are available at www.walmart.com.

About RichRelevance
RichRelevance is the leading provider of next-generation personalization and product recommendation tools for enterprise-class eCommerce sites, including Sears.com and Walmart.com. The company’s suite of SaaS-based offerings, including RichRecs™, RichMail™, and MyRecs™, are easily integrated and sustainably increase sales by 5-30% while enhancing the overall shopping experience. Built on the enRICH™ platform, RichRelevance products offer robust merchandiser control, are exclusively retailer focused, and employ over 30 different recommendation types with cross-placement optimization and a closed-feedback loop to display relevant, clearly-explained product recommendations. Founded and led by the former head of Amazon’s Personalization R&D team, RichRelevance is headquartered in San Francisco.