Former Executive Jake Bailey Joins RichRelevance as Head of Advertising

eCommerce industry veteran to lead RichRelevance’s efforts in helping online retailers reach shoppers across the web

San Francisco – July 13, 2009 – RichRelevance™, the leading provider of next-generation personalization and product recommendation tools for enterprise-class eCommerce sites, today welcomed online retail industry veteran Jake Bailey as Head of Advertising. Bailey comes to RichRelevance from, where he was Director of International Business and Director of Marketing. In his new role, Bailey will lead RichRelevance’s new advertising division, helping customer-centric retailers boost re-interception rates and achieve higher engagement, increased conversion and stronger customer loyalty.

“Jake is one of those rare people with a sixth sense about online retail; he really ‘gets’ what works and what doesn’t in eCommerce,” said David Selinger, CEO of RichRelevance. “Jake’s many years of marketing experience at, as well as his thought leadership in the online retailing space, will be a huge asset to our customers as they continue to successfully navigate the white waters of e-commerce growth. We’re thrilled to welcome someone of Jake’s caliber and experience to the RichRelevance team.”

While at, Bailey launched the online retailer into 34 countries, and expanded the marketing department to 70 people while simultaneously managing over $300M in direct revenue. Bailey managed lead generation and’s 60,000-strong affiliate program, and drove business development for the merchandising department.

“There aren’t many companies in the eCommerce industry that are exciting and innovative enough to get me to pack up my family and move to San Francisco, but RichRelevance is truly on the cutting edge of online retail technology – helping retailers like Wal-Mart, Sears, and Burton boost sales and drive long-term customer value,” said Bailey. “The team at RichRelevance is world-class, and the products we’re building are ‘game-changing’ for the industry.”

A recognized thought leader in the eCommerce industry, Bailey is committed to creating new and innovative customer-driven marketing channels that help retailers succeed. He is a participating member of the content committee, and has spoken at premier industry events including the Global E-Commerce Summit, Strategy and Innovation Forum, eTail, Linkshare Symposium, and Affiliate Summit. Bailey joins several other recent hires at RichRelevance, which has more than tripled its staff in the last year, attracting top talent with experience at leading Internet and eCommerce companies including and PayPal.

About RichRelevance
RichRelevance is the leading provider of next-generation personalization and product recommendation tools for enterprise-class eCommerce sites, including and The company’s suite of SaaS-based offerings, including RichRecs™, RichMail™, and MyRecs™, are easily integrated and drive a range of key performance indicators by enhancing the entire shopping lifecycle, from interception through engagement to re-interception. Built on the enRICH™ platform, RichRelevance products offer robust merchandiser control and employ over 30 different recommendation types with cross-placement optimization and a closed-feedback loop to display relevant, clearly-explained product recommendations. Founded and led by the former head of Amazon’s Personalization R&D team, RichRelevance is headquartered in San Francisco.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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