RichRelevance Continues Rapid Growth with Opening of New Seattle Office

RichRelevance expands US operations to meet rapidly increasing demand for its next-generation personalization product suite

San Francisco – July 28, 2009 – RichRelevance™, the leading provider of next-generation personalization and product recommendation tools for enterprise-class eCommerce sites, today announced the opening of a new office in Seattle, Washington. RichRelevance continues to expand its operations in order to work more closely with regional clients, prospects, and partners, as well as tap into the area’s remarkable talent pool. The office will be led by RichRelevance Chief Scientist Darren Vengroff, who drove several high-profile personalization, navigation and targeting innovations as Principal Engineer at and was named one of Seattle Business Monthly’s Top 25 Innovators & Entrepreneurs in 2008.

“Our decision to expand into Seattle is driven by our desire to most effectively serve the needs of the largest online retailers, while assembling the industry’s best team of retail and technology experts,” said David Selinger, founder and CEO of RichRelevance. “Over the past year, RichRelevance has more than tripled its staff. The new Seattle office is in line with our rapid growth and steady focus on creating a culture that fosters excellence and innovation.” RichRelevance was recently recognized as the #1 “Best Place to Work 2009” in its category by the San Francisco Business Times.

“I am thrilled to lead an office that includes some of the best technologists anywhere,” said Vengroff. “We’ve assembled an amazing group of integration engineers, lead developers and analytics team members to drive the next phase of product and platform development as we take personalization in directions that are totally new to the eCommerce industry.”

RichRelevance currently serves more than 200 million recommendations each day on over 35 sites. This has translated into channeling hundreds of millions of dollars of revenue for its customers through its enterprise-class enRICH™ personalization platform. The company, whose clients include Sears, Wal-Mart and Burton, is the only personalization provider to successfully serve two of the top 10 online retailers.

To support this success, RichRelevance has continued to attract world-class talent with experience at leading Internet and eCommerce companies such as,, Staples, eBay, PayPal and Key hires last year included Tyler Hoffman who most recently spent seven years building and running PayPal’s enterprise sales, as Vice President of Sales; Todd Pearson, former Vice President of Sales at PayPal, as Chief Customer Officer; Darren Vengroff, former Principal Engineer at, as Chief Scientist; and Jake Bailey, former Director of International Business and Director of Marketing at, as Head of Advertising.

About RichRelevance
RichRelevance is the leading provider of next-generation personalization and product recommendation tools for enterprise-class eCommerce sites, including and The company’s suite of SaaS-based offerings, including RichRecs™, RichMail™, and MyRecs™, are easily integrated and drive a range of key performance indicators by enhancing the entire shopping lifecycle, from interception through engagement to re-interception. Built on the enRICH™ platform, RichRelevance products offer robust merchandiser control and employ over 40 different recommendation types with cross-placement optimization and a closed-feedback loop to display relevant, clearly-explained product recommendations. Founded and led by the former head of Amazon’s Personalization R&D team, RichRelevance is headquartered in San Francisco.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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