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Did have a recommendation function before RichRelevance?

We had a homegrown tool built by our IT team. It was better than no tool at all but it was limited in what it could do. It made recommendations based on a limited set of information and was not dynamically following the customer’s browse path or purchase history. It wasn’t a strong performer. We contracted RichRelevance, a personalization and recommendations provider company, to manage our recommendation engine.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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