DMNews — “Tobi.com debuts virtual fitting room”
For fashionistas who love trying on clothes but don’t want to leave home, online retailer Tobi.com has opened a virtual fitting room.
The online dressing room is based on augmented reality technology and lets a user take a photo with a webcam and then try on and rate different outfits. The technology, called Fashionista, was created by RichRelevance, a company that focuses on online personalization technology, in conjunction with augmented reality design firm Zugara.
