Marketing Sherpa — “Revamped Recommendations Lift Order Value 15%: 5 Steps to More Relevant Suggestions”
Ecommerce marketers need to optimize their product recommendations strategy. Simply offering suggestions isn’t enough to lift order value if those recommendations aren’t personalized and relevant for each customer. See how an online wine retailer built increased relevance into their product recommendations by considering users’ browsing and buying habits as well as logistical considerations, such as geographic region. Today, 10% of the site’s sales come from these recommendations, and the average value of those orders is 15% higher.