Internet Retailer — “Personalization Plus”
By integrating recommendations with other systems, e-retailers enhance the just-for-you experience.
At BikeSomeWhere.com, CEO Jeff Stone figured there must be a better route to serving up personalized content to his customers. So he turned to two technology vendors, one that specializes in product recommendations and the other in site search, and asked them to work together to give his customers a shopping experience more suited to their interests.
