Internet Retailer — “The principles that boost store sales apply on the web as well, report says”
More time spent shopping, good signage and a flow that encourages exploration all can help boost sales online, as well as in stores, says a new report.
With more consumers shopping online, as well as in bricks-and-mortar stores, it’s important for retailers to provide a consistent shopping experience, says a new report from retail consulting firm Envirosell and online recommendations technology vendor RichRelevance Inc. And many of the principles that apply to stores can be applied to the web as well, the report says.
