RichRelevance’s “Respect The Shopper: Summer School” Now In Session With New Lessons from Paco Underhill

New program features a host of timely content – webinars, white papers, briefs and blogs – designed to keep e-commerce execs on top of their game heading into the crucial fourth quarter and holiday season

San Francisco, CA – July 20, 2010 – RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today announced that Respect The Shopper: Summer School is now in session for e-commerce executives. The exciting new program is designed to help execs keep their edge – even if they are enjoying the beach or on an extended holiday — with a timely array of content that addresses the topics and tactics that will make or break Holiday 2010. Summer School students get immediate access to webinars, white papers, briefs and a blog that will keep them on top of their game, including the first look at new cross-channel lessons from noted retail expert Paco Underhill, best-selling author of Why We Buy and the new sensation What Women Want. Scholarships are free to qualified students: downloads require just a simple registration here.

“Retailers today are in a state of chaos and confusion,” noted Underhill, founder and CEO of research consultancy, Envirosell. “In the 20th century, marketers and merchandisers were the ‘taste makers’ who determined what the consumer would buy. Now retailers are behind and the consumer is three or four steps ahead.” Respect the Shopper Summer School helps executives dispel the confusion and identify solutions to their most important challenges, in particular how to best engage and serve cross-channel customers who are using mobile devices, phones, the web, email, stores, and catalogs in ways that are most convenient to them.

Summer School kicks off with a deep dive into the topics that will make the biggest impact next quarter and beyond, and culminates in a series of bi-coastal Respect The Shopper Roundtable events this fall. Lessons immediately available to students include:

  • Lesson #1: Respect the Shopper: Harmonizing the Cross Channel Experience Featuring Paco Underhill & David Selinger: This 2-part webinar reunites Paco Underhill and David Selinger as they discuss how to harmonize the customer’s brand experience across channels, which involves much more than mimicking what occurs offline in the online environment.
  • Lesson #2: Respect The Shopper White Papers: This series presents new findings on today’s cross-channel shopper. Retailers need to not only accommodate the complex behaviors of this consumer, but to also provide dynamic, engaging experiences at whichever touchpoint the customer chooses to engage. Students receive two white papers: Harmonizing the Cross- Channel Experience and Cross-Channel Best Practices.

“In the last few years, consumers have dramatically changed the way they shop,” added David Selinger, CEO of RichRelevance. “While cross-channel retailing is still in its infancy, it is critical that retailers ensure that no matter where customers interact with them – whether online, in store, via a mobile app, or over the phone – they encounter a cohesive experience. The cross-channel experience will be a make- or-break for shoppers and retailers in Holiday 2010, and Summer School is the best way to prepare and succeed.”

About RichRelevance
RichRelevance is the leading provider of dynamic e-commerce personalization for the world’s largest retailers, including Wal-Mart, and Sears. Founded and led by the e-commerce expert who pioneered personalization R&D at, RichRelevance helps retailers increase revenues (over $1B in attributable sales since June 2008) by powering relevant experiences throughout the customer lifecycle and across multiple sales channels. The company stands apart for its dedicated team of personalization experts, integrated product suite, and award-winning personalization engine, which enables twice as many consumer touchpoints as the industry average. RichRelevance is located in San Francisco, with offices in Seattle and London. For more information, please visit

About Envirosell
Founded by Paco Underhill, Envirosell is the premier consumer behavior research and consulting agency for commercial environments, integrating analysis of layout, merchandising, operations and multi-channel convergence. With a 25-year history conducting in-store research for major consumer product manufacturers, retailers, banks, restaurants and design agencies, Envirosell boasts a client list that includes almost half of the Fortune 50 list. To each project Envirosell brings internationally recognized experience and unmatched processing skills, understanding the dynamics of shopping behavior and the factors that impact the customer experience as well as the actual purchase decision. Envirosell is based in New York with offices in Tokyo, Milan, Moscow, Mexico City, São Paulo and New Delhi. For more information, please visit

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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