MarketingWeek— “How Facebook preferences can help sales – not just for Amazon”

by Darren Vengroff, chief scientist, RichRelevance

Amazon and Facebook made headlines with the new application that allows shoppers to receive product recommendations based on their Facebook preferences (“Likes”).

Combining accounts with an application such as this, whether specific to Amazon or to other retailers, has the potential to create a compelling hybrid of social networking and shopping that creates value for both shoppers and retailers.

Continue reading at MarketingWeek

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This post was written by RichRelevance

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RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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