Retail Technology Review — "Online shoppers' need for speed"
By Darren Vengroff, chief scientist at RichRelevance.
In the online retail environment, a shopper’s time equates to money – literally. Leading Internet powerhouses such as Google, Microsoft and Amazon concur that online, business is gained (or lost) every 100 milliseconds. That extra fraction of a second for an enhanced graphic to load can mean the difference between a sale—or a bounced session. Without timely uploads, retailers may lose sales to the tune of one-percent for every millisecond in delay (Google Search/Microsoft’s Bing, 2009).