Internet Retailing — "Guest comment: ‘May I also recommend… ?’ Has the virtual shop assistant finally arrived?"

Welcome to a new era of retail – where the shopper is in charge. Consumers now engage with brands and stores across channels, using whichever methods suit them best. Technology has unleashed freedom of choice and action, thereby creating a shopper with heightened expectations about how the shopping experience should unfold. To compete and win, retailers must not only accommodate the complex behaviour of this new kind of consumer, but also provide dynamic, engaging experiences at whichever touch point the customer chooses to engage. The customer expects a personal service, whether online, on the telephone or in person.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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