AdAge — "E-Commerce Sites Experiment With 'In-store' Ads"

NEW YORK ( — Online retailers rarely accept third-party ads for products on their own websites for a pretty simple reason: If the goal is a purchase, then a click-through would lose a potential customer.

But some vendors and retailers — including Target and Overstock — are experimenting with a new advertising unit that recommends a product within the site. Think of it as the equivalent of an end cap or an aisle display in a bricks-and-mortar store.

Continue reading at Adage

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