RichRelevance to Showcase Shopper Marketing Innovation at ad:tech San Francisco’s Startup Spotlight
Shopping Media selected as one of the most promising emerging technologies for brand advertisers
San Francisco, CA – April 5, 2011 –– RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today announced that CEO David Selinger has been tapped by a panel of industry thought-leaders to showcase Shopping Media as part of the ad:tech San Francisco Startup Spotlight series. Selinger’s session features a live walk-through of the ways that Shopping Media and RichRelevance’s enRICH for Brands offering can deliver superior results for a CPG ad campaign on leading retail web sites including Target, Sears and Overstock.com. The session takes place on April 13 at 12 p.m. PT at the Moscone Center West in San Francisco and is open to all ad:tech attendees.
“Studies show that 41% of consumers are going to a retailer’s website before they visit the store, so there is a tremendous opportunity for brands to deeply influence consumer behavior through the right online strategy,” said Selinger. “Shopping Media leverages cutting edge retail personalization technology to allow brands to inject their best messages and marketing assets at the online point of purchase – in a way that is totally transparent to the consumer and enhances, instead of detracts, from the shopping experience. The clincher is that it works – and we are very excited to show the ad:tech audience the kind of results they can and should expect.”
Shopping Media complements the online shopping experience with engaging rich media – including video tutorials, testimonials, couponing, trials and reviews – integrated directly into product recommendations on leading retail sites. Through this technology, advertisers and marketers gain an entirely new way to increase brand awareness, drive brand preference and increase cross-channel sales by telling their brand story where it has the most influence and impact – at the point of purchase. To date, the company serves more than 40 brand advertisers, including Universal Studios, Kellogg’s, Colgate Palmolive, and Toyota. A recent campaign with a large CPG manufacturer yielded 4.9% overall engagement, over 24x the engagement rate of traditional display ads.
About ad:tech Startup Spotlight
The Startup Spotlight is a speaking series by ad:tech programmed to highlight startup companies with promising services and technologies for brands and marketers in the digital space. The selected companies will present for 10 minutes each showing how their products and services can be used for a hypothetical ad campaign in a particular sector. They will also be awarding ad:tech Innovation Awards, as selected by their industry judges, for the best presentation in each category. For more information on the Startup Spotlight and for further details on ad:tech, please visit: http://bit.ly/R8aC
RichRelevance powers personalized shopping experiences for the world’s largest and most innovative retail brands, including Wal-Mart, Sears, Overstock.com and others. Founded and led by the e-commerce expert who helped pioneer personalization at Amazon.com, RichRelevance helps retailers increase sales and effectively monetize site traffic by providing the most relevant products, content and offers to shoppers as they switch between web, store and mobile. RichRelevance has delivered more than $1 billion in attributable sales for its clients to date, and is accelerating these results with the introduction of a new form of personalized advertising called shopping media which allows brands to engage shoppers where it matters most – at the point of purchase on the largest retail sites in world. RichRelevance is located in San Francisco, with offices in Seattle and London. For more information, please visit www.richrelevance.com.