Dixons Retail Selects RichRelevance to Personalise the Online Shopping Experience
Leading Electronics Retailer Launches Personalised Product Recommendations Across its E-Commerce Sites
Reading, UK — 29 June 2011 — RichRelevance®, the leading provider of dynamic e-commerce personalisation for the world’s largest retailers, today announced it has integrated its personalisation and analytics technology online at Dixons.co.uk, Currys.co.uk and PCWorld.co.uk websites. Shoppers on these sites now enjoy an enhanced shopping experience with personalised product recommendations as they browse through Dixons sites. A variety of recommendation types based on shopping behaviour adjust in real time to ensure the most relevant products are just a click away. Dixons expects to increase online revenue by improving conversion rates and strengthening customer relationships through the integration of RichRelevance’s technology.
Personalisation offers retailers the ability to connect with consumers on a deeper level. Using RichRelevance’s technology, Dixons will be able to provide customers with a completely individualised experience based on the preferences and personal attributes each shopper has shared, the data the merchant holds on relationships between products or product categories and the behavioural patterns of similar shoppers. The result is a more engaging and useful shopping experience for the consumer and greater revenue opportunities for the merchant.
“Delivering a personalised shopping experience across multiple customer touch points will give us the opportunity to better understand and engage with our customers and provide them with more meaningful product suggestions,” said Andy Barratt, head of online marketing at Dixons. “RichRelevance offers an unmatched combination of technical innovation and retail industry expertise that we expect will help us significantly increase customer engagement and online sales.”
Dixons elected to introduce personalisation initially across the company’s websites, with plans for additional implementations across other customer touchpoints such as email. The company plans to offer shoppers a seamless personalised experience across multiple channels using RichRelevance’s enRICH Personalisation Engine which facilitates competition among 60 independent recommendation strategies to deliver the most relevant experience. All recommendations include an explicit message about why a product is being suggested, framed in a way that will resonate with the consumer.
“A personalisation strategy is no longer just a nice to have. More than 40% of UK consumers have made a purchase recommended to them by a retailer, and today’s multichannel shoppers expect a personalised experience as they head online or onto their mobiles to shop,” said David Selinger, co-founder and CEO of RichRelevance. “Dixons understands the value of providing relevant, personalised recommendations for shoppers and we’re excited that they are one of the first merchants to implement our technology in the UK.”
Dixons Retail plc is one of Europe’s leading specialist electrical retailing groups. It operates a multi-channel approach to electrical retailing and trades through more than 1,300 retail and online stores, spanning 27 countries and employing nearly 40,000 people. More than 100 million customers shop in-store and online with Dixons Retail every year.
RichRelevance powers personalised shopping experiences for the world’s largest and most innovative retail brands, including Wal-Mart, Sears, Overstock.com and others. Founded and led by the e-commerce expert who helped pioneer personalisation at Amazon.com, RichRelevance helps retailers increase sales and effectively monetise site traffic by providing the most relevant products, content and offers to shoppers as they switch between web, store and mobile. RichRelevance has delivered more than £1 billion in attributable sales for its clients to date, and is accelerating these results with the introduction of a new form of personalised advertising called shopping media which allows brands to engage shoppers where it matters most – at the point of purchase on the largest retail sites in world. RichRelevance is located in San Francisco, with offices in Seattle and London. For more information, please visit www.richrelevance.co.uk.