Retail Technology — "Dixons Retail personalises online experiences"

RichRelevance, a provider of dynamic e-commerce personalisation for the world’s largest retailers, has integrated its personalisation and analytics technology online at Dixons.co.uk, Currys.co.uk and PCWorld.co.uk websites.

Shoppers on these sites are now offered a variety of recommendation types based on shopping behaviour, which adjust in real time to highlight the most relevant products. Dixons expects to increase online revenue by improving conversion rates and strengthening customer relationships through the integration of RichRelevance’s technology.

Read more at Retail Technology

This post was written by RichRelevance

ABOUT RichRelevance

RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.

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