Internet Retailer — "Personalization firm RichRelevance raises $20 million"
RichRelevance, which provides personalization services to 28 retailers in the 2012 Internet Retailer Top 500 Guide, said this week that it raised $20 million in a funding round.
RichRelevance will use some of the capital to fund expansion into new markets outside of North America, says chief marketing officer Diane Kegley. The company also plans to develop more personalization and digital marketing tools, beef up its consumer data analysis efforts and also add staff
RichRelevance first expanded internationally in 2010 in the United Kingdom by signing office supply merchant Viking Direct, a segment of Office Depot and No. 60 in the 2012 Internet Retailer Top 400 Europe.
