Take your ecommerce infrastructure to an Olympic level

Ecommerce on an Olympic level: Darren Hitchcock, VP of EU/UK at RichRelevance, shares three important tips.

There has been a lot of discussion—since 2008, in fact—about the consequences of intensified demand on London’s data centres during the Olympics. As a retailer, you may have taken note of the warnings and put a plan in place long ago to ensure your infrastructure’s uptime and reliability. You’re sorted. Right?

Maybe not. If you haven’t considered how your third-party application providers could impact your website during the Olympics you could be putting your business at risk. Recommendations, reviews, video, gamefication—any time you’re adding technology to your site through a partner, you need to consider what precautions they’re taking to ensure their own data centre solutions are reliable. If one of your features goes down it could disappear from your site or, worse, cause your site to slow down significantly.

It’s too late to make serious changes before the Games, but the Olympic challenge retailers are about to face does shine a much needed spotlight on this issue. So what can to ensure your website is as good as gold?

Read full guest blog on Catalogue E-Business

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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