Geek Wire — "Study of Seattle consumers shows how weather influences online shopping"

Geek Wire writes on the recent blog by RichRelevance’s Mariah Walton

One particularly bleak January day, while staring at my computer screen for what seemed the 17th hour on an incredibly tedious, time-consuming freelance project, I did what many would do — I turned to Zappos.

Two days later, more than $800 in Frye boots landed at my doorstep. It was then that I realized that I had a little problem: shopping online when I was bored and frustrated, especially when going outside did not seem that appealing.

I may not be alone. RichRelevance, a San Francisco-based firm that analyzes behavior and data for its retail clients like Wal-Mart and Target, asked the question: Does weather affect online shopping habits? And they turned to none other than our fair cloud-and-mist-covered city of Seattle to start digging around.

Mariah Walton of the RichRelevance analytics team spearheaded the experiment. Walton has studied climate change, and she was curious about how the environment affects our shopping habits.

“My original hypothesis was simple: Weather affects how and when people shop,” Walton writes on RichRelevance’s blog. “To extrapolate that even further, I’ll surmise that people habituated to rain, like Seattle natives, will abandon the digital world when it’s sunny and enjoy the great outdoors.”

Read the full article on Geek Wire

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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