RichRelevance CEO Named to DM News 40 Under 40

David Selinger honored for his contributions to the digital marketing industry

San Francisco, CA – Nov. 1, 2012 –– RichRelevance®, the leading provider of dynamic personalization for the world’s largest retailers, today announced that CEO David Selinger has been selected by Direct Marketing News as one of its “40 Under 40 Direct and Digital Marketers”.  The award celebrates the leaders who are spurring marketing growth and innovation through the creation of new products and services, an unwavering commitment to client success, and new ideas to combat industry challenges and solutions.

The honor is the latest in a series of awards, including the 2012 San Francisco Business Times “40 Under 40”, that recognize Selinger for shaping the future of retail by innovating new ways for personalization to benefit marketers and consumers.  Said Selinger, “Commerce is transforming as channels converge with the customer at the center of her experience. Marketers must deliver an entirely new experience as shoppers research, browse and purchase – or risk losing these customers forever.  We are one hundred percent committed to helping our retail and brand clients thrive in this new environment, and I am honored to be recognized by DM News for our success here.”

Selinger is internationally recognized as a technology pioneer for his groundbreaking work at, where he led personalization R&D and increased company profits by over $50 million, setting the standard for e-commerce personalization. Under his leadership, RichRelevance has steadily debuted new personalization offerings that deliver the most relevant experience to every online shopper, while helping brands effectively increase revenue through product recommendations, targeted promotions and advertising. RichRelevance’s client base represents over 30% of online retail and includes six of the ten largest US online retailers.  Through its services, RichRelevance has delivered more than $5.5 billion in sales for its retail clients to date.

Extending their market dominance under Selinger’s leadership, RichRelevance has also created the market for Shopping Media, a new form of digital advertising that allows brands to reach consumers in the digital aisle on the largest shopping sites in the world. RichRelevance’s Shopping Media campaigns yield significantly higher engagement rates — double that of traditional rich media ads  — and deliver a demonstrated 60-100% sales lift for the advertised brand’s products. The offering is used by world-class brands like Colgate, P&G, AT&T, Sony, Gillette, Unilever and UPS to engage shoppers on the world’s largest retail sites with custom content as they research and purchase products.

Selinger received his BS in Computer Science from Stanford University, and holds a broad collection of standing patents for online personalization in customer segmentation, analytics and data mining. He serves as a Board Member for Family Giving Tree and Potential Energy (formerly the Darfur Stoves Project) and as an Advisory Board Member for Fostering Change for Children and Solace International. He also volunteers his time as an advisor with New Seed International in Ghana.

About Direct Marketing News “40 Under 40 Direct and Digital Marketers”

The Direct Marketing News “40 under 40” feature honors the brightest professionals in the direct and digital marketing field who have achieved impressive milestones by their 40th birthdays. Honorees are chosen from all direct and digital marketing disciplines, including social media, search and email to data analysis, CRM and e-commerce – and must be 40 years of age or younger as of August 1, 2011. More information, including the full list, can be found at


RichRelevance delivers over 850 million product recommendations daily, powering the personalized shopping experiences for consumers shopping the world’s largest and most innovative retail brands like Walmart, Sears, Target, Marks & Spencer and John Lewis. Founded and led by the e-commerce expert who helped pioneer personalization at, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than $5.5 billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows brands to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston and London. For more information, please visit

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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