Econsultancy – One in Four Boxing Day Visits Took Place on a Mobile Device
Study reveals that share of mobile sales on iOS devices dropped 12% in year-over-year comparisons, giving way to the Android platform.
Reading, UK – 21 January 2013 – Once again, mobile commerce has showed itself to play a critical role in the online retail experience, particularly during peak shopping periods. In a new Shopping Insights™ study released today (infographic available at https://richrelevance.com/insights/shopping-insights/infographic-boxing-day-2012/), RichRelevance, the leading provider of personalisation for online retailers, reported that mobile was a predominant driver of online shopping in December, with more than one in four shopping sessions taking place on a mobile device. The report also found that Apple iOS devices accounted for 85% of mobile purchases in December 2012—a measurable decline when compared to the same period in 2011.