eCommerce Bytes – Personalized Shopping Just Got Bigger

Online merchants like the idea of being able to recommend products to shoppers based on their profiles and previous purchase history, and two vendors that provide such tools are getting together. RichRelevance acquired Swedish online merchandising platform Avail, which brings 82 new clients to its portfolio and extends its reach deeper into Europe and adds new geographic coverage in Australia and India.

RichRelevance powers personalized shopping experiences for retail brands including Walmart, Sears, Target, Marks & Spencer and John Lewis, and Avail’s retail clients include Argos, La Redoute and Halens.

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This post was written by RichRelevance

ABOUT RichRelevance

RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.

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